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Campaigns

The stories that matter this week, in short and in our own words. Every post links to the original reporting.

Close-up of blue denim jeans showing pocket stitchingCampaigns
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Belgian DJ Charlotte de Witte becomes the global face of G-Star

Her first campaign, "Own the Arc", brings back the brand's curved Arc jean and relaunches G-Star Women.

  • G-Star
  • Denim
  • Campaigns
  • Belgian talent
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